Cannes Lions

Dot Pad. The first smart tactile graphics display.

SERVICEPLAN, Munchen / DOT INCORPORATION / 2023

Awards:

1 Silver Cannes Lions
1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Background

While most people rely on visuals to understand complex topics, the 285 million blind and visually impaired people worldwide are left out. Dot Inc. strives for inclusive technology in the society. After inventing and patenting the most efficient braille actuator cell in 2014, Dot Inc. set out to digitalize text-to-Braille communication with Dot Watch and Dot Mini.

84% of communication is visual and the ability to access visual content is key to education, employment, and participation in society. And so, the next milestone was to make the visual world accessible to the visually impaired.

Idea

Dot Pad. The first smart tactile graphics display for the visually impaired. It can display any visual content from any source because the innovative Dot Image Processing technology uses Al to analyze and understand visual input and present it most accurately on Dot Pad’s tactile display of 2,400 dots.

While conventional tactile devices use piezoelectricity to power their actuators, Dot Pad uniquely relies on electromagnetism, which reduces size, weight, power consumption and price by more than ten times.

Thanks to a partnership with Apple, Dot Pad integrates seamlessly with iOS and iPadOS, thereby giving users access to the 2.2 million apps on the App Store, out of the box. Dot Pad reduces dependence on tactile textbooks and audio description for graphical content which sighted people are used to freely enjoying.

Strategy

There are 285 million blind and visually impaired people worldwide who are excluded from a whole world of content. 84% of communication is visual. They have had to rely on expensive tactile books which just can’t keep up with the dynamic nature of content in today’s world. Dot Pad bridges the gap and makes graphical content accessible like never before.

By partnering with institutions and organizations for education, entertainment, marketing, healthcare, and governance, Dot Inc. is making Dot Pad accessible to individuals. Starting with Apple, Dot Inc. is partnering with major tech players in the field to create a unified tactile graphic file format. The Dot Pad technology is even being shared with competitors to give visually impaired people all around the world access to tactile graphics. Dot Pad technology is permanently installed in public kiosks in Busan, South Korea.

Execution

After inventing and patenting the most efficient actuator cell in 2014, Dot Inc. set out to digitalize text-to-Braille communication with Dot Watch and Dot Mini. The next natural step was to make graphics accessible. The innovative Dot Image Processor uses AI to accurately map tactile graphics. First launched as a tactile display in public kiosks in 2020, the portable version of Dot Pad was launched in 2022 through Tech Crunch U.S. and Japan.

Thanks to a partnership with Apple, users can access all the existing apps in the App Store in a tactile way. Dot Inc. is now partnering with institutions and organizations, both big and small to make sure the device reaches everyone in need. The Dot Pad technology is even being shared with competitors to give visually impaired people all around the world access to tactile graphics.

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Dot Pad. The first tactile graphics display for healthcare.

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Dot Pad. The first tactile graphics display for healthcare.

2023, DOT INCORPORATION

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