3.Take the new word “foccee” (or “fokkie” in dutch) and make it the star in a funny radiosaga for the coffee brand Douwe Egberts.4.Make the radio commercials so funny that people start using the word in their daily lives. People used the word “fokkie” in real life, in restaurants, bars, on Twitter and Facebook.. Even radiohosts showed they were fan of “fokkie” on a regular basis.5.Build a website where people can sign a petition to get this new word in the dictionary.

We're hoping the new word will appear in the new edition of the dutch dictionary.