Cannes Lions
OGILVY & MATHER, London / UNILEVER / 2012
Awards:
Overview
Entries
Credits
Outcome
• Users displaced 171m banners.
• Reached 5.5m unique women.• Over 50% of women who visited the app, created a message.• 82% of the ads seen were created by friends.• 41% increase of mentions of Dove on Facebook.
• 253m Global Media Impressions in the first week.• 71% of women polled said they feel more beautiful after seeing the campaign.
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