Cannes Lions
OGILVY FRANKFURT, Frankfurt / UNILEVER / 2007
Overview
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Credits
Outcome
Within three days over 2,000 mothers ordered a brochure about the initiative, including information and practical tips for both mothers and daughters.
Shortly after the campaign's launch Dove´s market share increased by 30 %. The mailing won Gold and double Silver at the German Dialog Marketing Award Show.
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