Introducing the first ever V-Rated PSA, a no-holds-barred, NSFW digital video that unapologetically embraces every flaw, every quirk, and every benefit of the FC2 female condom, turning everything we know about safe sex, well, inside out.

Veru lacked the budget for an influential spokesperson, so the video starred New Honor Society copywriter, Amanda Burch. Amanda's approachable charm and comedic sensibilities led to a bawdy film that is refreshingly honest. The video was placed on YouTube and shared through a small Facebook ad buy and FC2's social channels.

In three short weeks since launch, the video has been picked up by 13 media publications, garnered over 30,000 views and reached an estimated 12.5 million consumers, surpassing awareness goals by 100%. Sales numbers are unavailable because the effort is still in its infancy.