The usage of limited resources and energy without wasting is crucial to mankind.

Especially the apparel industry which is one of the major global polluter. Our transformative approach goes beyond material sustainability, addressing the entire supply chain, including logistics and recycling.

To tackle this, we created the 'DOWN-LESS DOWN JACKET,' the world's first Solar-smart jacket and exhibited at an international exhibition.

It signifies more than just an experiment; but creating a new era in garment crafting. Powered by 'SOLAMENT,' this technology instantly converts sun's near-infrared rays into heat. By this, it eliminates the complex manufacturing and logistics processes without using feathers.

“A hollow down jacket harnessing power of sunlight.”

This jacket generates instant warmth in sunlight, without any usage of feathers. Crafted from SOLAMENT, a special material technology that absorbs near-infrared rays, it creates a design option that was previously impossible. Yet it is lightweight and very warm, even in the middle of winter.

This campaign has achieved unprecedented success for the client.

Comparing the performance of 3 months before and after the events, we achieved nearly 5 times more page views (PV) and a 1.4 times increase in inquiries without any advertising placements.

SOLAMENT, the material technology at the core, not only generates heat but also possesses the capability to cool spaces. This functionality extends its applications to industries such as architecture and agriculture. It offers solutions without wasting resources, addressing various challenges related to materials and energy efficiency.

Looking ahead, the potential of SOLAMENT opens avenues to tackle issues such as:

Apparel: Enhance heat performance by 300% / Protect animal lives, saving 100 million

Agriculture: Boost harvests by 150%

Architecture: Reduce CO2 by 360 million kg/day

Automobiles: Save energy in 1.5 billion cars

*The breakdown of numbers is listed on the board.

With the utilization of SOLAMENT, the fabric of our clothing comes alive, generating warmth in response to the "near-infrared rays" present in sunlight. Traditionally, winter wear has been associated with 'thick' and 'heavy' garments. However, the feather-free down jacket, featuring our innovative material technology SOLAMENT, challenges this conventional notion.

Consider outdoor activities and winter sports – this technology empowers the creation of lighter and more flexible clothing designs. It's a transformative shift from the bulky and burdensome winter attire, offering a more comfortable and agile experience in cold weather.

This reduction enhances simplicity, maximizing Material Efficiency, recyclability, and functionality.