Downy took Coke’s iconic Super Bowl commercial and gave it a fresh spin with new Downy Unstoppables. We convinced legendary football player, Mean Joe Greene, to return to TV and play himself for the first time since the famous spot aired over 30 years ago. Amy Sedaris (comedienne) stepped in to play the role of the little boy and charms Joe into once again giving up his jersey by offering him her Downy Unstoppables.We invited fans to play our #TouchDowny Twitter contest where they tweeted at every touchdown to win product samples and gift cards.

Over 1m views of spot on YouTubeTwitter followers increased by 43%Downy rolled out behind the scenes footage and additional content on Facebook during the game adding over 45,000 new fansOver 3m earned media impressionsIncreased sales by 40%