The whole world envies Germany for its healthcare system. Only the Germans take no interest in it. For them, health insurance just means having a plastic card in their purse or wallet. And then there are the increased contributions. How can Central show that it cares for its customers? How can it set itself apart in what is a hotly contested market numbering 170 health insurers? And how can it provide its sale partners with a door-opener that arouses customers’ curiosity?

More than 140 million contacts and 1.3 billion online visits are proof positive of the nationwide relevance of Central’s initiative. Consumer organisations, medical councils and universities requested the findings. Even politicians warned against consulting “Dr. Google”. There was a huge public debate, with the focus on Central as the experts.