The pepperme.com site reflects the overall tone of the Dr Pepper campaign and is designed to be entertaining, interactive and intrinsically linked to Dr Pepper. It offers a unique way to let the target audience interact with the brand on a personal level.The target audience is 12-18 year old European boys and girls.

The idea is simple - drink Dr Pepper, have some fun. Dr Pepper doesn’t take itself too seriously, and by making the ironic over claim, "Dr Pepper solves all your problems“ it hopefully knocks down some of the barriers most people put up against traditional advertising. That way, Dr Pepper can let you be yourself. So who cares if it promises to solve all your problems? Do you really believe a marketing claim anyway?

The concept lives through a group of animated kids who inhabit an apartment somewhere in European cyberspace. They are Little Dude, D, Stash and Helmut.They deal with everyday issues and are learning to come to terms with the fact that they are Dr Pepper marketing tools. They don’t seem to mind as long as they get their fill of the delectable bubbly nectar.