Cannes Lions
FOOTE CONE & BELDING CANADA, Toronto / SCHERING PLOUGH / 2003
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In this commercial, a man comes home from a hard day and plunks himself down on the couch to watch TV. He removes his shoes and socks and begins to rub his tired, achy feet. A super reads: Your feet hit the ground 10,000 times a day. The man's foot swings up and slaps him soundly in the face. A super reads: Don't forget your feet. Dr. Scholl's.
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