We wanted something emotional, bigger-than-life, and thought: "What could be closer to the Germans' hearts than everything connected with cars? And what could be bigger (and further away from a kitchen) than a huge tunnel traffic jam?" We found the perfect place in front of our "city gates": the Hamburg Elbtunnel, notorious and always jammed during rush hours. Thanks to our "LITOMOBIL", all those poor drivers could see: The world's a better place with Drano.

According to an ACNielsen-study (2003), the "LITOMOBIL" can achieve 65.000 contacts per day in cities. Or even more: With about 140.000 cars per day, the Elbtunnel is the most heavily used city tunnel in Europe. Approx. 100.000 contacts for 1000,- € (media costs) – that's good value for money.