Cannes Lions
DRAUGHT GUINNESS
ABBOTT MEAD VICKERS BBDO, London / DIAGEO / 2007
Overview
Entries
Credits
Overview
Description
A pair of hands eagerly anticipate the arrival of their Guinness.
Execution
The commercial launched on YouTube, not TV: subsequently, different versions were aired across different media (including Guinness-sponsored ‘spoof’ versions to celebrate St Patrick’s day). From online it spread into pubs, and finally to digital installations such as giant outdoor screens and escalator panels.
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