Cannes Lions
DAVID, Buenos Aires / MONDELEZ INTERNATIONAL / 2015
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SHOT is a chocolate bar with a vast trajectory in Argentina. Famous for its simplicity and against all subtleties, this dense chocolate bar only contains large chunks of peanuts.
Opposing its roughness to the sweetness other chocolate bars try to convey, SHOT developed the concept 'No heart. Just Peanuts' in a commercial in which a heartless older brother is at odds with his sister's sweetness.
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