Cannes Lions
YOUNG & RUBICAM BRANDS, Bogota / FUNDACION TECHO / 2014
Overview
Entries
Credits
Execution
We asked underprivileged children to draw the house they dreamed for Christmas. With these drawings we created wrapping paper that was sold all around the country.
Outcome
The wrapping paper was sold in malls, department stores, the internet and on the street. In the end we raised enough funds to build 350 houses for 350 colombian families that used to live in extreme poverty.
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