Spikes Asia
Dream A Little Dream
RUMBLE STUDIOS, Sydney / AUDI / 2021
Overview
Entries
Credits
Overview
Background
This modern re-imagining of “Dream A Little Dream” takes inspiration from the dark, contemporary sounds of Billie Eilish crossed with the nostalgia and synth elements of Blade Runner 2049.
Unlike in most cases where the music is the last element to be added to a spot, this Audi ad was edited to the music. This not only allowed for more creative freedom on our part, but enabled a true synergy with the track and visuals.
Idea
This modern re-imagining of “Dream A Little Dream” takes inspiration from the dark, contemporary sounds of Billie Eilish crossed with the nostalgia and synth elements of Blade Runner 2049.
Unlike in most cases where the music is the last element to be added to a spot, this Audi ad was edited to the music. This not only allowed for more creative freedom on our part, but enabled a true synergy with the track and visuals.
Strategy
This modern re-imagining of “Dream A Little Dream” takes inspiration from the dark, contemporary sounds of Billie Eilish crossed with the nostalgia and synth elements of Blade Runner 2049.
Unlike in most cases where the music is the last element to be added to a spot, this Audi ad was edited to the music. This not only allowed for more creative freedom on our part, but enabled a true synergy with the track and visuals.
Execution
This modern re-imagining of “Dream A Little Dream” takes inspiration from the dark, contemporary sounds of Billie Eilish crossed with the nostalgia and synth elements of Blade Runner 2049.
Unlike in most cases where the music is the last element to be added to a spot, this Audi ad was edited to the music. This not only allowed for more creative freedom on our part, but enabled a true synergy with the track and visuals.
Outcome
This modern re-imagining of “Dream A Little Dream” takes inspiration from the dark, contemporary sounds of Billie Eilish crossed with the nostalgia and synth elements of Blade Runner 2049.
Unlike in most cases where the music is the last element to be added to a spot, this Audi ad was edited to the music. This not only allowed for more creative freedom on our part, but enabled a true synergy with the track and visuals.
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