The brief for this film was to create a film to inspire an audience of Mac developers, a passionate audience who are the lifeblood of the App Store. As the introduction to the WWDC stream watched live by millions around the globe, the intro film sets the tone for the big product announcements that follow it and should galvanize the developer audience to code the next big idea.

We all know how elusive a great idea can be. Which is why the best are worth chasing… literally.

In this film we see a developer/coder chasing a physical manifestation of a great idea as it tries to escape them.