Eurobest
FARNER PR, Zurich / OCEANCARE / 2023
Overview
Entries
Credits
Background
The world's oceans are suffocating in plastic and its population continues to decline. If we carry on like this, the future for our children is grim. The NGO OceanCare works to protect the oceans and their inhabitants. They rely on donations to fund their work, but fundraising is increasingly difficult. We need to find a new solution to raise funds in a sustainable way.
Execution
Many parents use "White Noise" as a sleeping aid for their children, because the rushing and bubbling reminds babies of the sounds in the womb. For our track «Dream the Ocean Clean» we teamed up with award-winning composers GREAT GARBO to create our own lullaby for babies, using soothing sounds of the ocean and gentle piano tones by famed Icelandic musician Ólafur Arnalds.
Outcome
The "Dream the Ocean Clean" campaign generated more than 1,000,000 impressions in Switzerland via Facebook, Instagram, and Spotify. One in four parents with children under 3 saw the campaign. According to a study by Meta, the Brand Lift scores in the core target group increased by over 11 points, which is an extraordinary achievement for a largely unknown brand. The lullaby has been streamed 1 Mio times on Spotify and all proceeds have been directly donated back to the NGO OceanCare.