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DRESS for VENUS

DENTSU INC., Tokyo / ART TOKYO ASSOCIATION / 2017

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Overview

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Credits

Overview

Background

ART FAIR TOKYO, is one of the largest art trade shows in Japan, gathering from classic art to the latest technology. The event’s opening act is a significant presentation opportunity where its cosponsors and VIPs gather. Thus the we wanted to make a success of it to grow the reputation of ART FAIR TOKYO.

Description

Almost all “Venus’s” around the world are naked. Especially the Venus painted by William Bouguereau, she has been standing undressed for around 100 years. We then thought that we could make the naked Venus’ beauty stand out by giving her a dress. This was a new challenge, expanding the possibility of art by combining technology to classical art.

Within the 2D surface, there were limits to create a “haute couture” for the Venus. The best solution was to convert her into a 3D model and “draw” the dress directly on her. Fashion designer Junko Koshino designed a dress three-dimensionally with VR. We realized a Venus clothed in an original dress with projection-based AR. We also incorporated the dress into the painting’s atmosphere, using a machine learning program trained to replicate the touch and style of Bouguereau. By presenting this work at Japan’s largest international art trade show

Execution

Within the 2D surface, there were limits to create a “haute couture” for the Venus. The best solution was to convert her into a 3D model and “draw” the dress directly on her. Fashion designer Junko Koshino designed a dress three-dimensionally with VR. We realized a Venus clothed in an original dress with projection-based AR. We also incorporated the dress into the painting’s atmosphere, using a machine learning program trained to replicate the touch and style of Bouguereau.

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