Car-guy culture has occupied an important position across movies, music, fashion, cartoons, and many forms of entertainment. However, with automated driving and electrification, that status is beginning to be perceived as somewhat classic and fictional.

We do not want to deprive the sports entertainment industry and its fans from the excitement of driving a car.

"86" and our challenge was to "capture the power of drifting on film, using filming techniques that were once impossible.”

"Drift Technique" ✖️"Drone Technique"

A rendezvous drift by three 86s of successive generations is filmed by a drone in extreme proximity to the drift. The drone is then flown into the drifting driver's seat for a single shot.

The tough challenge of "drifting" was communicated to the audience as part of the strong brand message of wanting to keep the joy of driving for car guys in the age of automated driving and electrification.

For sports car fans, the old 86 is a symbolic car of the "Japanese drifting culture" that has become a hero in movies and manga comics. The latest 86 needed to be celebrated not only by the younger generation but also by older fans who deify the 86.

The strategy of using a never-before-seen rendezvous drift video featuring not only the newest 86 but also three previous 86s to announce the launch of the newest 86, created a sense of celebration among car guys all over the world who love old cars.

The drone captures the moment when the professional driver aligns all three cars athigh speed, and the drone takes a close-up shot of the intensity at the last minute,and the drone dives into the drifting driver's seat in one shot.

To make the intensity look as realistic as possible, we filmed everything instead ofusing CG. To accomplish this project, the professional drivers and the drone pilotchallenged the shoot after three months of preparation, and it required countlesstakes even in the actual shoot.

It was also a battle with the changes in physical conditions such as the weather, wind,and humidity.

"In this era, I want FR car rubber to rediscover the coolness of FR." A film born from a conversation with Mr. Morizo (President Akio Toyoda's racing name) united the hearts of car guys across the borders.

The film gathered countless comments and respect from people not just in Japan and Asia, but globally. It reached over 10M views organically, a month after its release. Sales of the 86 also recorded a remarkable increase, with the film successfully re-igniting the sports car trend in the Japanese market.