We went beyond a regular promotional event and created a full-fledged televised mango reality gameshow called Mango Slam Bam where consumers can interact and get a first hand experience of the child-like fun Mango and Frooti stand for.

The first task of the reality gameshow was conceptualising the games. Next, we auditioned contestants and finally, over 150 shortlisted contestants participated in the game show, which lasted for seven days.Every day, one winner was crowned the Mango King or Queen and awarded a grand prize.

We captured the wild and crazy moments and used this footage as branded entertainment. This also became the content for over 30 TVCs, online videos and games.

The Frooti Slam Bam became one of the most talked about campaigns in India with earned PR worth Rs. 15 Million generated across 35 publications and channels.The Frooti website recorded 450,000 likes, and about 1.6 million Page Impressions. Over 50,000 pictures were uploaded onto the site, with an average time of 3 min 32 secs spent on the website.Within 2 months, the Facebook fan-base reached 101,084.

The Crazy Mango Fun games were played over 2 million times.And most importantl,y Frooti sales increased by 112.5 million packs, a whopping 18% over the previous year’s sales of 625 million packs. Frooti retained its no. 1 position.