Experiential activity of a huge pint glass that's trapped a real-life convicted drink driver accompanied by a Christmas card. After the launch event, an actor played the role up and down the country. These locations were visited.13th December - London Paddington14th December - Leeds City Centre15th December - Manchester City Centre20th December - Liverpool City Centre21st December - London Liverpool St22nd December - Birmingham City Centre

The campaign achieved great PR: for every £1 spent on the activity £3.65 was generated in media value. KSI (killed or seriously injured) data is not yet available. However ACPO data shows that a 6.4 % increase in number of breath-tests conducted in the 2007 Christmas period with 19.6% fewer people tested positively or refusing a test.