The name of the horse surprises people and is mentioned often.As an extra bonus, the jockeys uniform is the same colour and pattern as the Police Highway Patrol cars as another reminder to people about why they should not drink and drive.

Our road safety client communicates across numerous media channels so no results can be directly attributed to this campaign.Boxes of soaps were sent out to numerous rugby clubs across the last two weekends of the season. The concept was well received by the players with much positive anecdotal feedback.