The film followed the guidelines to be bold, young, inclusive and appealing for the audience that are the primary consumers of SKOL Beats - young adults, most social and sexual actives. The campaign that includes the 2D cel-animation film also includes several offline activations, such as personalized packs that come with one bottle of water for each Skol Beats unit, free water bottles in nightclubs, illustrated posters, stickers, clothing, condoms, mobile, and computer wallpaper are all part of the campaign. The illustrated characters are full of easter eggs and props to portrait the generation and the target of the campaign including a variety of races, genders and sexual orientation exactly as it's Brazil, São Paulo, and almost all cosmopolitan city nowadays.

Cel-animation is the art of crafting an animation illustrating frame by frame of the film what is always a challenge by itself. Specifically for the "Drink Right, F#ck Right" a huge challenge was to create a frenetic non-stop animation that generates the same feeling that a person has when remembering an intense night of alcohol consumption - dizzy, confused, fast; but still keeping it understandable for the viewer. From the animatic to the compositing we managed to find the right pace for each character and transition on the screen, creating the "dizzenes" feeling without compromise the comprehensibility. Also, work in long animations in this technic and with a team of illustrators always brings the challenge of unifying the drawings styles and the character models in each frame, keeping the whole animation in the same graphic style from start to the end.