Cannes Lions
OGILVY PARIS, Paris / COCA-COLA / 2015
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Tale of Contour is an epic tale celebrating the 100 year anniversary of the creation of Coca-Cola’s iconic bottle. The colorful story is narrated by a brother to his younger sibling as they share a refreshing Coke. We follow the bottle as it travels through distant lands and curious settings, capturing the boy’s imagination. During this journey, the bottle gets its unique features - its iconic curves, its flutes and red ribbon - and gets filled with icy-cold Coca-Cola as it ends its journey back in the hands of the refreshed older brother.
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