Cannes Lions
TRAKTOR WERBEAGENTUR, Vienna / SAMSUNG / 2017
Overview
Entries
Credits
Description
With Virtual Reality, we can simulate how a smartphone can distract a driver and preview the immediate consequences.
Execution
The Samsung „DRIVE“ VR APP will be used in all 8 driving-centers across Austria starting in Summer 2017, to educate young drivers about the dangers of distractions while driving.
5 more VR Cases, like being aware of bicyclists when changing lines, driving through a tunnel and getting blinded by the sun or the correct way of driving along curves on a motorcycle and others. are planned for production.
Outcome
Everybody who testet the Drive device said that they will never use their smartphone while driving.
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