We equipped Ford Dealers to partner with local schools to host a turn-key one-day test-drive event. For each individual who completed a test drive, Ford donated $20 to the school, up to $6,000.

We established Program Headquarters to serve as the central support system for the dealers and schools planning the local test-drive events. This helped the schools and dealerships avoid the expense of staffing and managing every element of the event. Program Headquarters provided a free, comprehensive kit for each event. The kit included an event planning guide that gave a full overview on what to do pre-event, during the event, and post-event. The kit also included branding and messaging pieces.

On event day, test-drivers were greeted by dealership staff and energetic school volunteers. Once at the registration tent, test-drivers completed a short waiver form and then took an enjoyable, pressure-free test-drive that resulted in helping their school.