Cannes Lions

DRIVE AWAKE

BBDO PROXIMITY THAILAND, Bangkok / PTT PUBLIC COMPANY LIMITED / 2013

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Overview

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Credits

OVERVIEW

Execution

Because we know very well who wants coffee. Sleepiness is the great enemy to everyone who wants coffee especially drivers behind the wheel. “Drive Awake” application re-enforces Café Amazon’s commitment since the first cup of coffee was served—awaking each traveler buddy from sleepiness. The application not only awakens drowsy drivers but also take them to get a cup of coffee at the nearest Café Amazon where one is never too far.

Outcome

• Over 100,000 devices downloaded drive awake application.

• Magazines and travel websites talked about and recommended the application.

• Over 10,000 and counting drowsy drivers were detected and awakened since the release date.

• 85% of detected drivers created routes to Café Amazon shops across the nation.

• Thais drivers got the new tool for safer traveling to uplift their safety standard of journey.

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1 Cannes Lions Award
DRIVE AWAKE

BBDO PROXIMITY THAILAND, Bangkok

DRIVE AWAKE

2013, PTT PUBLIC COMPANY LIMITED

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