Cannes Lions
BBDO PROXIMITY THAILAND, Bangkok / PTT PUBLIC COMPANY LIMITED / 2013
Overview
Entries
Credits
Execution
Because we know very well who wants coffee. Sleepiness is the great enemy to everyone who wants coffee especially drivers behind the wheel. “Drive Awake” application re-enforces Café Amazon’s commitment since the first cup of coffee was served—awaking each traveler buddy from sleepiness. The application not only awakens drowsy drivers but also take them to get a cup of coffee at the nearest Café Amazon where one is never too far.
Outcome
• Over 100,000 devices downloaded drive awake application.
• Magazines and travel websites talked about and recommended the application.
• Over 10,000 and counting drowsy drivers were detected and awakened since the release date.
• 85% of detected drivers created routes to Café Amazon shops across the nation.
• Thais drivers got the new tool for safer traveling to uplift their safety standard of journey.