Eurobest
LAFOURMI, Boulogne-Billancourt / PUMA / 2021
Overview
Entries
Credits
Execution
We staged Neymar Jr. in a totally "crazy" film whose central element is the "Z".
We are immersed into a crazy universe, punctuated by dribbles of the Brazilian player and the repercussions of the dribbles are felt all around the world, and beyond. The first time Neymar Jr. dribbles with the FUTURE Z, the whole world goes crazy. The "Z" leaves its mark on anyone who is confronted with the flabbergasting and humiliating effect the player causes. In response, a worldwide movement of the latest generation of FOT’s (Football Obsessed Teens) is taking place, using the FUTURE Z to ridicule everything and everyone in a completely crazy way.
Generation Z is driving the world crazy.
The film is accompanied by an original creation with tailor-made lyrics, an ultra-dynamic electronic drum and bass music that hammers out the "Drive Them Crazy" gimmick, accentuating Neymar Jr.'s elusiveness and the film's "crazy" universe.
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