Cannes Lions
Y&R SOUTH AFRICA, Johannesburg / XBOX / 2010
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There are lots of speeders on our roads. And lots of traffic cameras. By creating a banner, placed at strategic sites along roads, when the cameras take photos of a speeding offender, the banner appears in the message too. When people get their traffic fines by post to their homes, they also get an ad, reminding them of XBox 360 games like “Need for Speed Carbon”.
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