There are songs on the radio that are only played during the Christmas season. After Christmas (or after New Years at the latest) you don't hear them anymore at all. This year was different though: radio stations, in cooperation with us, played a very special Christmas classic on January 2nd: "Driving Home for Christmas." This irritated the listeners – and also caught their attention. It wasn’t just the unusual timing for the song, it was also due to the radio commercial that immediately followed it. This idea uses radio as a medium perfectly. The result: surprised radio listeners – and full attention for Audi quattro.