Cannes Lions
SCHOLZ & FRIENDS, Berlin / ADAC FAHRSICHERHEITSZENTRUM / 2006
Overview
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Credits
Outcome
Bookings for the driving safety trainings in the winter season rose by 12% in comparison to the previous year. Due to the response of various print media to this campaign, the PR was massive and so the interest for driving safety increased. The image of the "ADAC Center for Driving Safety in Berlin-Brandenburg" used to be very old-fashioned. The stylish and modern tone of the ads improved to that of a modern company.
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