Cannes Lions
TRANSLATION, New York / STATE FARM / 2016
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“Droppin’ Dimes” features the youngest members of the fictional State Farm “Hoopers” family, teenage Son (Kevin Love) and Baby (Damian Lillard), rapping along to an original hip-hop track and playing around with the many dimes they’ve saved by combining home and auto insurance with State Farm. At the end of the spot, the viewer sees Dad (Chris Paul) and the family’s helpful neighbor, a State Farm agent, commenting on the action from afar.
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