We wanted to show people that, when we’re tired, falling asleep behind the wheel is not something we have any control over – it’s something that creeps up on us and takes hold, no matter how determined we are to stay awake.

In this film, we bring this to life with the metaphor of an intensive massage. The action has been edited so that we slip from one shot to the next, in a smooth, dreamlike way. Colour adjustments were made to the inside of the car to make it feel more ethereal and otherworldly, helping the viewer identify that subtle moment when we cross from being tired to asleep.

Both visually and audibly, we wanted to relate this to the truth that, when we drive tired, everything’s feels fine, reassuring and comfortable... until it’s not.