Various research done by " Vivir Libres" Foundation demostrated that the majority of "hard" drug consumption in youngsters started with marijuana. These research findings indicated that these youngsters felt little involvement from their parents in preventing them from drugs, therefore feeling lack of love and commitment. This campaign reinforces the importance of parental prevention as a demonstration of love and commitment with their children . Focus is on marijuana, given the fact it is the major " starter" towards harder drugs.In a real life setting we see two women standing outside a school offering marijuana to the children with their parents. Parents are horrified. The spot reinforces the question as to when do parents stop defending their children against these dangers.