We made 8 different films for 8 different OTC-preparations to launch the new yellow assortment from Orifarm in Sweden. To think yellow means to always look for the affordable yellow pack from Orifarm at your drugstore, regardless of health problem. Orifarm makes it easy for the consumer to find OTC remedies - at the right price.

Every movie gives the consumer an alternative and complicated "solution" to the problem. In this case: constipation can easily be remedied if you grow a plum tree, wait 6-8 years until the tree bears fruit and then eat lots of plums. Easy as that! If this sounds stupid, far-fetched or if you need help sooner: think yellow and remedy your constipation with Lacrofarm Orifarm.Every movie is a still life with bright colors ending up in a very yellow pack shot. We wanted to create a different world for Orifarm to exist in, a world that sounds and looks different from your average OTC commercial.