The radio advert opens on a live concert. We hear the crowd yelling. Before the first song, the drum player hits his drum sticks together and marks the beat and starts the typical 1,2,3 let's go yell. Surprisingly, the drum player after he says three he continues to 4, 5, 6, 7, 8, 9... up to 20. Finally after 20, the band begins to play.