Cannes Lions

Drummers

WUNDERMAN DUBAI, Dubai / WUNDERMAN / 2016

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

The idea revolved around bringing the Musaharati; a figure that has long since disappeared from society back in a way that evoked nostalgia but also served a very relevant purpose for the people downloading the app.

Based on the lunar cycle and the location of the user, the app determines the appropriate time to wake up for Suhoor, the morning meal for Muslims, who then choose to fast all day long.

It became an app that users could rely on and use while being reminded of and introduced to a tradition that existed in simpler times.

Execution

Throughout the development process, focus was placed on the app determining the location of its users in order to inform them of the unique time for Suhoor. A time that would be dependent on the lunar cycle and change from region to region.

After taking into account the above parameters, the app would then suggest an appropriate time for the user to wake up, the alarm being served by a virtual Musaharati walking on screen drumming to wake up the user. While the figure may have disappeared from society in recent times, he was still alive in spirit and code.

After the development process, the app was placed on the Google Play Store for people to download.

Outcome

The app was downloaded several times through the Google Play Store, receiving a 4.5 rating through positive reviews that were left behind by users who were impressed as well as thankful for the app's reliability and unique response to their location and the current lunar cycle.

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