Cannes Lions

DRUNK DRIVING

ZAVOD CONSULTING, Moscow / RAMI / ROAD TRAFFIC POLICY / 2010

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Nice family dinner. After drinking some wine father starts rushing at the street and bumps into a lamp post. He crashes like a wine bottle and leaves his family under the rain of cutting splinters. Have a drink, don't start up!The verbal translation of the slogan is “Don’t start up after a drink”. In Russian “to start up” means “to blow one's stack” and “to start engine” at the same time.

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