Cannes Lions
Y&R MADRID, Madrid / ASOCIACION ESPANOLA DE FLORISTAS (SPANISH FLORISTS ASSOCIATION) / 2017
Overview
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Credits
Description
DRUNKEN BOUQUET.
A bouquet vending machine that breathalyses you and, if you’re positive, if gives you flowers to get your partner forgiveness.
The bouquets were different sizes, according to the level of alcohol, this way we ensure that the apologize was as big as the drunkenness.
Execution
We placed the vending machine in several bars where people use to drink after work.
The machine has a breathalyse system and, if you are tipsy or more, it gives you flowers to get your partner forgiveness.
The drunker you are, the bigger is the bouquet.
Outcome
More than 50 relationships were saved on the first night.
We increased a 15% the sales of flowers in Madrid.
On Thursdays, it increased a 57%.
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