Not everyone who looks or sounds drunk - is in fact drunk.

We asked few houndreds diabetics and their invited friends, and online KOLs, to post strange statuses on their Facebook walls on the very same day and same time.

These statuses looked like written under the influence of alcohol and were marked by the #hyp hashtag.

All those posting 'drunk statuses' had one task – wait for their friends' reactions. The reactions were obvious: questions about how much the person had drunk, jokes etc.

After few hours, the campaign's participants explained their state by redirecting their friends to www.stophipo.pl. Our message was clear: not everyone who looks or sounds drunk - is in fact drunk.

It turned out that it's easy to confuse hypoglycemia with intoxication.

The approximate reach of the content published as part of the campaign in the social media: 600,000

The number of the website's views with zero media support: 36,322 uu

The average duration of a visit to the website: 00:01:50

The campaign was noticed in the media and information about it was featured by the largest Polish news portals, including onet.pl, thanks to which thousands of Poles learned what hypoglycemia is.