Revlon's top models would be lip syncing the powerful yet fun lyrics of a song that helped propel the message.

We pitched the song to Revlon's agency, Townhouse. Townhouse placed the song in the ad. Revlon did a substantial media buy for the spot, with the spot airing 4,380 times. We surrounded the use by ensuring Shazam landing page for the song with links to buy the track.

We saw the number of Shazam tags on "Blow Your Mind" increase by 4x after the spot launched. We also saw a 4x increase in digital track sales after the spot launched. For the last 3 weeks of the campaign, the ad and song landed in the Billboard Top 10 Most Shazam'd Ads of the Week Chart.