DubbelFrisss is a very refreshing soft drink. The DubbelFrisss Spirit is a funny, small fellow that pops up on your shoulder whenever you drink DubbelFrisss. He inspires you to refreshing actions.With the European Championships coming up, we added a new element to the Dutch supporters' outfit: a gold chain sporting the "Lucky Lion" emblem (the Lion is the national symbol). This chain came free with 4-litre packs, or 2 PET bottles. Additionally, a "Lucky Lion Babe Contest" was launched online and offline. The best Lion-wearing babes and lucky voters were invited to the Lucky Lion Beach Party.

· Promotional premium: the Lucky Lion chain· Internet and print: Lucky Lion Babe Contest· Internet and SMS: two voting options for the Contest· Internet: downloadable ringtones, voicemail messages and system sounds spoken by the DubbelFrisss Spirit· TV commercial with two tag-on messages: one highlighting the Lucky Lion promotion and one specially made for the match against the Germans(referring to the spitting incident between Völler and Rijkaard in 1990).· Event: Lucky Lion Beach Party on the day of the semi-finals. Free invitations for the 11 Lucky Lion Babe Contest winners and some 1,500 lucky voters.