Dubbing apps were becoming popular in Turkey and since it had a variety of Turkish content, one particular app called “Dubblaj” was extremely hip. We started to see a Dubblaj video almost in every Instagram profile, everyday.

People were singing along with our jingle and knew the lyrics already. In a way that have never done before, we embedded our jingle into Dubblaj app and carried out this “Native Advertising” example.

With this example, for the first time in Turkey users created voluntary content for the brand through a jingle that was embedded to a dubbing app.

In short, we opened a way to create content with our jingles for people who already loved and sang along with it. They organically shared the contents they’ve created on Instagram, Facebook and Twitter; and attracted more and more people to do the same.

“Bana Teyze Dediler” (They Called Me Aunt) and “Bana Amca Dediler” (They Called Me Uncle) were used over 300,000 times; our jingle became the all-time top content that is used to create dubbing videos in Dubblaj.

Just in first 2 weeks, around 30,000 people shared their dubbing with their friends.

Through the app, campaign jingle’s unique visitor reach was 3 million and 125 thousand people. It means that we reached nearly 5 million people.