Cannes Lions
EURO RSCG, Dusseldorf / BOEHRINGER INGELHEIM / 2007
Overview
Entries
Credits
Execution
We set up the Dulcolax toilet roll in front of selected pharmacies in North Rhine-Westphalia (Germany) directly at the point of purchase, to create buzz.
Outcome
Heightened awareness through 50,000 contacts and considerable increase of demand in the selected pharmacies during the time of the campaign. Increased demand for pharmaceutical advice.
Similar Campaigns
12 items