Inspired by sensational vaudeville acts, the “Times Square Dunk Tank” launched on Memorial Day Weekend, 2012, to a wildly receptive crowd. The live event featured a street team complete with a “Carny Barker” who invited locals and tourists to help dunk either the Painted Lady or the Strong Man. As the crowd voted via Twitter to choose who would get dunked, they saw their tweets broadcast live on the oversized HD screen and worked together to create a dramatic virtual splash. The Dunk Tank billboard employed social media, augmented reality, and gesture recognition to transform the billboard into an event.

Idea:

Demonstrate Clear Channel’s sophisticated new Times Square media property with age-old entertainment.

Execution:

Inspired by sensational vaudeville acts, the “Times Square Dunk Tank” launched on Memorial Day Weekend, 2012, to a wildly receptive crowd. The live launch event featured a street team complete with a “Carny Barker” who invited locals and tourists alike to step right up and help dunk either the Painted Lady or the Strong Man. As the crowd voted via Twitter to choose who would get dunked, they saw their tweets broadcast live on the oversized HD screen and worked together to create a dramatic virtual splash. The Dunk Tank billboard employed social media, augmented reality, and gesture recognition to transform the billboard into an event.