Cannes Lions

DUNKIN' DONUTS

HILL HOLLIDAY, Boston / DUNKIN' DONUTS / 2008

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Dunkin' Donuts' campaign strategy is "How Everyday People Get Things Done, Everyday." In an age where over-the-top, out-of-control celebrities are a national obsession, we thought it perfect to play the everyman off against a celebrity counterpart, and show how the Regular Joe (or Jane) is worthy of his or her own spotlight.

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