Durex, a brand name famous for condoms, is now making vibrators. Tell people about this, in an engaging, humorous way, on a small budget.

Create a stir on the internet. Tell females that they needn’t improvise, that there is a discreet way to achieve satisfaction.

The seeding budget was £5k. Within 3 weeks, the film had been viewed nearly half a million times. Translating into 400% of the original target; based on an online budget of just 0.1 pence per consumer interaction. (The average seeding costs usually being between 3 pence and 10 pence a view.)