Advertising in the men’s rooms in pubs, clubs and restaurants. How can the freedom to choose (and being in control) feel more liberating than having lots of flies (bull’s eyes) in a urinal? If you like having a choice (and being in control), visit www.ziggo.nl[Having flies in a urinal is typically Dutch: that way you can hit the target instead of the floor.]

The campaign certainly raised awareness. This was proven by the 16,841 all-in-one deals which where closed during the relatively small-scale campaign (2 weeks loo-vertising in pubs, clubs and restaurants). This is about 8,000 more deals than usual.

Furthermore, it started many conversations after coming back to one’s friends. Ziggo also received spontaneous positive feedback on its website.