This streaming video banner is part of the campaign to drive traffic to the new tripleplay product website for KPN, the Dutch national Telco. The banner already reflects the highly interactive look and feel of the website by combining flash and video. The self running mode draws attention to the banner, whereas rollover will give control over the banner and enable navigation through the house. Snappy sound clips of the actual scenes on the site increase the urge to learn more about the scenes, hence raising the CTRs.