War Child UK has launched its most ambitious campaign yet urging reform in the humanitarian system which currently neglects the needs and rights of children in war.

A shocking new statistic released by the child protection charity reveals that less than 3% of humanitarian funding is spent on protecting children in war zones, despite them making up more than 50% of the population. The campaign is targeting the upcoming World Humanitarian Summit May 2016 to ensure that this unjust disparity is addressed.

The HELP campaign has been launched with a hard-hitting, thought-provoking video, ‘Duty of Care’, which subverts first-person shooting games by showing the horror of war through the eyes of Nima, a nine-year-old girl. The scenarios in the gaming-style video, including witnessing the shooting of a parent, are drawn from real-life testimonies of children in War Child’s projects across Africa and the Middle East.